Cybertruck Sales: The Secret Behind Its Q4 Performance?
A new report from Bloomberg suggests that a significant portion of Tesla Cybertruck sales in late 2025 came from within Elon Musk’s business empire, including SpaceX. This internal buying accounted for over 18% of the total Cybertrucks registered in the US during that quarter. Without these purchases, sales would have seen a sharp decline, raising questions about the true market demand for the unique electric pickup and its role in accelerating the shift to sustainable transportation.
According to the analysis of registration data, out of 7,071 Cybertrucks registered in the United States in the fourth quarter of 2025, SpaceX alone acquired 1,279 vehicles. Other companies owned by Musk, such as xAI, the Boring Company, and Neuralink, added another 60 trucks to that count. These transactions, valued at over $100 million, continued into 2026, painting a picture of substantial internal support.
While companies often use their own vehicles, the scale of these internal Cybertruck purchases is notable. If not for these sales, the Cybertruck's performance for the quarter would have fallen by 51 percent. Experts suggest that the truck's higher-than-expected price is a key factor in its struggle to meet demand, with many original, more affordable configurations priced out after initial announcements.
The Cybertruck was intended to broaden the appeal of electric vehicles beyond Tesla's traditional sedan and SUV lineup, pushing the electrification of the pickup truck market. Despite questions about its external sales, it remains the top-selling electric pickup in the country, surpassing rivals. As we collectively work towards a greener future, the success of innovative electric vehicles like the Cybertruck is crucial for reducing our reliance on fossil fuels and driving environmental progress.