Ferrari's First EV Divides Fans, Yet Its 2027 Stock Is [Gone]
Ferrari's highly anticipated first electric vehicle, the Luce, has completely sold out its 2027 production, a remarkable achievement despite a deeply polarizing design. Unveiled to a mixed reception that saw its exterior likened to mass-market EVs and critics warning of a "myth destroyed," the five-seat liftback saloon has nevertheless captured the attention of its ultra-wealthy target market. This robust demand signals a significant moment for the luxury brand, showcasing that even groundbreaking shifts towards electrification, with their inherent design risks, can succeed when exclusivity and performance remain paramount. It highlights the accelerating global transition to cleaner transport solutions, even at the highest echelons of automotive luxury.
Ferrari CEO Benedetto Vigna confirmed that the entire 2027 production of the Luce, their inaugural electric vehicle, is already fully allocated. Deliveries for the groundbreaking model are expected to begin before the end of 2026, with significant waitlists already forming. This immediate success is particularly striking given the initial controversy surrounding its unveiling.
The Luce is a radical departure for Ferrari: a spacious, four-door electric liftback producing over 1,000 horsepower with an impressive range of about 329 miles. However, its design, developed with LoveFrom studio, drew sharp criticism from fans and former executives alike. Many felt its smooth, understated lines lacked the dramatic flair expected of a Ferrari, leading to comparisons with more common electric cars and even fears of "the destruction of a myth" by a former chairman.
Despite the strong online reactions and a temporary dip in Ferrari's stock, the elite clientele who purchase these vehicles remain undeterred. The company maintains tightly limited production volumes, ensuring the Luce's exclusivity. This scarcity, combined with Ferrari’s legendary brand appeal, has proven more powerful than any design debates; an early chassis even sold for an extraordinary $40 million at auction. As Ferrari plans for electric models to make up 20 percent of its lineup by 2030, the Luce's commercial triumph illustrates that the luxury market is readily embracing electrification, highlighting a crucial step towards a more sustainable automotive future.