Musk's AI Division Gets a New Name. But Why?

Max Simonsson profile image Max Simonsson 2 min
A hand holds a smartphone displaying Grok 3 announcement against a red background.
© Photo: UMA media / Pexels

Elon Musk is once again looking to rename his company's artificial intelligence division, pushing to change 'AI' to 'SI' for 'Super Intelligence.' This potential shift for what is currently known as SpaceXAI marks its third name change in less than a year. The move also aligns with a recent White House executive order signed by President Donald Trump, which directs federal agencies to adopt the term 'Super Intelligence' for official documents. This rebranding could signify a broader industry trend or a unique direction for Musk's expansive tech empire.

Elon Musk has indicated that his company's AI arm, currently called SpaceXAI, will soon be known as SpaceXSI. This follows a quick succession of name changes, starting with the acquisition of xAI in February, which then became SpaceXAI in July. Musk's recent posts suggest 'SI' is simply 'better.'

This terminology push isn't happening in a vacuum. President Donald Trump recently signed an executive order directing federal agencies to replace 'artificial intelligence' with 'Super Intelligence' in official communications. Musk was present at the White House when major AI company heads signed a safety accord, and he was observed correcting himself mid-sentence to say 'S.I.' instead of 'A.I.,' as reported by Teslarati.

The proposed change would impact a wide range of SpaceX's technological ventures. The division currently encompasses products like Grok, the X platform, the Colossus training clusters, and the coding tool Cursor. It also includes the orbital compute effort being built with Nvidia hardware, which Musk has stated will be exclusive to Nvidia. While competitors like OpenAI and Google have not announced similar rebrands, Nvidia's CEO has described data centers as 'super intelligence factories.'

The renaming would also bring SpaceX's branding in line with the federal government's language, especially as Musk takes on an advisory role at the Pentagon. There, he is helping lead Project Meridian, a study focused on the future of warfare.